UX + Design + Development

project summary

Ron McIntyre at Square Feathers has grown his luxury home décor and furniture company from his garage to a nationally sought after brand. As Square Feathers has been seeking to move more online and grow their business, the team sought us out to head up their digital strategy and cultivate an online experience that set a new standard for luxury online retailers. Our goals were to take vast steps of improvement as we moved them from their WooCommerce store to
a fully customized Shopify Plus store.


  • UX/UI Design
  • WordPress Development
  • Shopify Plus Development
  • Website Strategy


more about this project


Square Feathers WooCommerce site was lacking in that it was slow and not engaging in terms of interactivity within the store. Their product speaks for itself, but with such a large collection of products, we wanted to make sure users could easily find what they were looking for. We kept the site open, utilized natural white space and worked in their beautiful visuals to create a navigational experience that would positively impact their conversions.


You may notice while browsing their site that there are multiple sites. In fact, there are three.

  • www.Squarefeathers.com
  • shop.squarefeathers.com
  • wholesale.squarefeathers.com

We kept Square Feathers marketing site with WordPress to harness the power of the world’s most popular CMS for marketing needs, while we moved their store to the all powerful Shopify Plus model where we could build out a fully native B2B experience for their trade customers all while having a speedy website that is seamless from one experience to the other.


We built Square Feathers a custom Shopify Plus theme and set them up with some apps that will make their management as a team easy! Our goal is to always benefit our clients and sometimes reinventing the wheel isn’t in their best interest. Pulling from the thousands of available apps in the Shopify store, combined with our team’s frontend development skills of Liquid, SASS, & HTML, we were able to bring their brand to life online. Watch a sneak peek below.