Calton Cases
WooCommerce Development + Digital Strategy + SEO
![](https://txcapstudio.com/wp-content/uploads/2022/05/Calton_LaptopIphone.jpg)
![](https://txcapstudio.com/wp-content/uploads/2022/05/Calton_IpadIphone.jpg)
![](https://txcapstudio.com/wp-content/uploads/2022/05/Calton_Iphones.jpg)
![](https://txcapstudio.com/wp-content/uploads/2022/05/Calton_LaptopIphone-768x450.jpg)
![](https://txcapstudio.com/wp-content/uploads/2022/05/Calton_IpadIphone-768x450.jpg)
![](https://txcapstudio.com/wp-content/uploads/2022/05/Calton_Iphones-768x450.jpg)
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Calton Cases in Austin, TX is the proud industry standard in instrument & gear protection. They reached out to us at the start to the COVID-19 pandemic to deliver an eCommerce site that would provide scalability for years to come. As a company who had previously sold product only through select dealers for decades, eCommerce was a huge but necessary jump. Now a couple phases into the project, calton-cases.com boasts a fully-fledged custom built customizer so customers can visualize tens of thousands of color combinations for their case before purchasing.
Goals
- Custom product customizer
- Scalable for tens of thousands of products
- Built for SEO
Tech Stack
- CMS: WordPress
- Store: WooCommerce
- Theme: Custom
- Core Plugins: Custom, Gravity Forms, WooCommerce, Beaver Builder
- Integrations: Zoho CRM